On Thursday in a press release, the R.J. Reynolds Tobacco Company announced that it has sold the historic Reynolds Building to a partnership consisting of PMC Property Group and Kimpton Hotels & Restaurants for $7.8 million. The building will be converted into a mixed-use building consisting of a boutique hotel, restaurant and upscale apartments. It will be the first time this historic structure has changed hands since it was completed in 1929. It was not only constructed to house R.J. Reynolds offices, but was also the location of retail downstairs, and the restaraunt in town where Winston-Salem’s elite met and mingled. Doctors, lawyers, insurance companies and railroad outfits also used the building for offices.
The Forsyth County Historic Preservation Commission has already reviewed the Reynolds Building with the
intention of including the former Reynolds tobacco head quarters to the National Register of Historic Places.
“From the beginning our goal was to take extra time, care and effort ensuring we did this the right way. We wanted to come to the best result, not only for us but also for the city of Winston-Salem and the building itself, considering its historic significance,” said Andrew D. Gilchrist, president and chief commercial officer of RJRT. “We are confident that we have found the right owners to successfully transform this beautiful building while still honoring its place in the community, and once again make the Reynolds Building a centerpiece of downtown activity.”
“We are very excited to be in Winston-Salem and to have such a magnificent building to offer as part of our collection of boutique hotels,” said Mike Depatie, Kimpton’s chief executive officer. “Our guests want to feel like they are part of a community when they stay with us and the Reynolds Building is full of the rich history and elegance that reflects the City of Winston-Salem.”
Ron Caplan, president and founder of Philadelphia-based PMC Property Group, said, “We have had our eye on downtown Winston-Salem for a number of years, and we are ecstatic that our first foray into the city is such an important landmark as the Reynolds Building. We are looking forward to bringing our upscale residential living experience to the area and introducing a dynamic, downtown destination with our partner, Kimpton Hotels.”
The sale of the Reynolds Building is the latest in a series of economic development-related transactions by RJRT to help support the transformation of downtown Winston-Salem and its surrounding communities. Some examples include RJRT’s donation of 38 acres and several buildings, including the historic Bailey Power Plant, in downtown Winston-Salem to Piedmont Triad Research Park. RJRT also donated 360 acres of prime commercial real estate to the Davie County Economic Development Corporation and 30 acres in Rural Hall to Winston-Salem Business Inc. RJRT has sold several key properties that will be used for economic development, including the aviation hanger at Smith Reynolds Airport and several other properties in the downtown area to support the development of the Innovation Quarter.